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We were again excited, inspired, and breath-taken, by all of the action and possibility at the SIA show. The show was held January 26-29 at the Colorado Convention Center.
Excited by: the newest, coolest tech gear and equipment. Its easy to get excited with many of the new technology products coming out - including more water proof fabrics, green / recycled bottles as warmth / polyfill, and bamboo ski poles - making a comeback.
Inspired by: some of the best booth construction, lighting, props and merchandising I've ever seen. I particularly enjoyed seeing a lot of the barn boards being re-used for booth backdrops. I also took notice of a couple double decker booths - hosting client meetings above, and the product tours down below. Some of the booth construction that happens for these shows is quite incredible. Obermeyer takes 6300 square feet - of display area - including a fashion show area, multiple meeting and try-on zones, and a hospitality coffee bar.
Breath-taken by the sheer size and scope of the industry. It is incredible to be standing side-by-side along with other industry salespeople, and having the aisles FILLED with potential clients. I also saw more cool hats than any one person could wear over a lifetime - even if you wore a different one each day.
